When we’re looking for a new job, how many applications do we send off a week? It maybe 40, it may even be 50+? It’s very easy, especially if we need to find a new role quickly, to churn out applications at this rate, but then we’re often left wondering why we don’t hear back from anyone.
The big problem is, if we’re sending out that many applications, then we probably haven’t had the time to sit down and assess if each of those jobs would be right for us, and to target our approach to the employers or the recruiters accordingly.
The key to getting the right role is not to apply to as many positions as we can in as short a space of time as we can, but to target the right job for us and then invest our energy into getting that one application right. This may feel difficult, but it works!
Here are some pointers for creating an effective targeting strategy.
Whether you want to stay in your current industry or shift to a new one, consider targeting specific organizations.
Maybe you want to change careers altogether or experience the same role but in a different industry. Maybe you don’t have a choice and you need to widen your job role net a little. You may not know much about it now, but you don’t have to wait until you start work in that field to find out what it really entails.
Once you’ve done your research and chosen your target career and organizations, you can draw up a targeting plan. This will focus your choice of industry and company even more. Include in the plan:
If you’ve done your research in order to create your plan, you might come up with some interesting information that will help you choose the right roles to apply to. For instance:
Once you’ve done all this, use the information instead of discarding it and reverting back to mass job applications. Your research and planning should have helped you narrow down which jobs you’re going to target. Once you have a manageable shortlist, your job applications will be that much more effective, invoking more of a response as you can be very clear about how to match your skills and what value you can add.